The fitness tech startup is looking to expand its reach into North America and the APAC region
LegalVision and Herbert Smith Freehills (HSF) have confirmed their roles in the US$15m Series A funding round by Australian fitness tech startup Vitruvian.
LegalVision provided guidance to Vitruvian, while HSF advised the lead investor in the raising. The funds will be applied towards expanding Vitruvian’s international reach into North America and the APAC region.
The startup will also be aiming to bolster recruitment and beef up its existing 40-person roster.
“It’s amazing to see Vitruvian grow so rapidly over the past few years. This new investment will give us the runway we need to launch into international markets,” Vitruvian founder Jon Gregory said.
He also praised LegalVision practice leaders Jill McKnight and Sophie Mao, who headed up the team that advised Vitruvian on the deal.
A US-based investment fund with a global presence led the round. Among the investors were Larsen Ventures and Ten13.
HSF venture capital co-head Elizabeth Henderson said that it was “great to see Australian technology and innovation gaining momentum on the world stage.” She worked together with solicitor Vincent Schwartz on the transaction; they were supported by venture capital co-head and partner Clayton James; partner Tim McEwen; special counsel Amalia Stone; and solicitors Esther Adeyinka, Nayan Bhathela and Scott Murray-Walker.
Vitruvian is the developer of an AI-supported in-home paradigm-changing strength and personal training platform.
