AJ Park announces rebrand

The new visual identity gives the firm’s brand “a sharpened direction and fresh energy”

AJ Park announces rebrand
New principals Grace Thomas-Edmond and Helen Bellchambers

AJ Park has announced a rebrand, introducing the firm’s new visual identity.

The initiative follows the firm’s acquisition of rival Baldwins last year, which AJ Park said created an opportunity to review its brand strategy.

“This visual identity refresh has given us a sharpened direction and fresh energy to our brand. We’ve created an enduring brand identity that engages and communicates our strategy of ‘intelligent action’,” managing director Dr Andrea Dickens said.

The firm’s new look supports the firm’s strong reputation as “one of the top IP firms in the region,” as well as AJ Park’s focus on “being the most responsive and progressive firm with deep technology and IP law expertise,” the firm said.

“Many IP firms talk about their IP experts as a differentiator. With one of the largest teams of IP experts in Australia and New Zealand, this is an important value proposition for us, but we believe that expertise doesn’t get you very far without execution,” Dickens said. “In practise, this means our clients can expect clarity they can act on, an IP firm which is designed to be responsive, and an expert who’s in the detail of their business needs and the technical nuances. We’re passionate about putting knowledge into action to propel our clients forward.”

Along with the rebranding, AJ Park has elevated 10 lawyers in a recent promotions round, according to its parent company IPH Limited.

Chemlife specialist Helen Bellchambers was promoted to principal, as was commercial expert Grace Thomas-Edmond. Both operate from the firm’s Wellington office.

Chris Ross, who focuses on trademarks, ascended to special counsel. His fellow trademarks specialists Zoe Dewhurst and Gillian Nelson were promoted to senior associate.

Chembio expert Dr. Katherine Hebditch also rose to the position of senior associate, while her fellow specialists Dr. Briar Dominick and Sam Ting were elevated to associate. Litigator Eloise Toner and EIT expert Hossein Mehrabi were promoted to associate.


Free newsletter

Subscribe to our FREE newsletter service and we’ll keep you up-to-date with the latest breaking news, cutting edge opinion, and expert analysis affecting both your business and the industry as whole.

Please enter your email address below and click on Sign Up for daily newsletters from NZ Lawyer.

Recent articles & video

NWM senior solicitor: ‘Never underestimate the value of people’

UK-NZ FTA opens doors for cross-border practice

Lane Neave brings in Wellington dispute resolution boutique

Sullivan & Cromwell welcomes back Asia M&A head

Bell Gully partner: No 'one size fits all' process of handling mandatory vaccination policies

Leading lawyers weigh in on contract law updates at 2021 In-house Legal Summit

Most Read Articles

NZLS elects third consecutive female president

Bell Gully partner: No 'one size fits all' process of handling mandatory vaccination policies

Buddle Findlay guides the financing of local wine company's acquisition

iCLAW Culliney senior solicitor: Being a lawyer means more than just knowing the law