Staples Rodway aligns name with global brand

Starting today, Staples Rodway will be known as Baker Tilly Staples Rodway, the chartered-accountants firm has announced.

The move reflects the growing importance of global connections as interest from overseas investors and rising demand for international services create more opportunities for New Zealand businesses, the firm said.

The rebrand also acknowledges the longstanding relationship of the firm with the global network, which has members in 147 jurisdictions internationally.

Until today, Staples Rodway had been the only one of the top 10 New Zealand accounting firms that didn’t operate under a global brand, said David Searle, Baker Tilly Staples Rodway national chair.

“With international business opportunities increasing, connections are more important than ever. We felt it was time to formally recognise and celebrate our global relationships,” he said. “With the change of name to Baker Tilly Staples Rodway, our clients should feel reassured that we can help grow their business both here in New Zealand and almost anywhere in the world. We also believe that the rebrand will further enhance our strong relationships with our international referral network, as we will now formally share a name with them.”

Ted Verkade, Baker Tilly International CEO, said Staples Rodway is a strong member of the network.

“Knowing your client by name, knowing their community and above all a commitment to making a difference for them – those are the things we look for, and that is why Staples Rodway has always been a high-performing member of our global family,” Verkade said.

Searle highlighted that there will be no change to clients’ relationship with Baker Tilly Staples Rodway. The alliance has spanned three decades, but the firm remains an independent, New Zealand-owned firm.

“Changing our name doesn’t mean changing our values. We’ll continue to provide the same personal service and expert advice our clients expect from us,” he said.