Applied Marks managing director Binh Rey will become a general manager within the firm
Griffith Hack has adopted the IPH Group’s online trade mark registration platform Applied Marks as of 1 July.
According to Griffith Hack, the integration boosts its position as a full-spectrum IP firm, expanding its innovation and business ecosystem reach to aid small operators with regard to trade mark concerns.
“Applied Marks has built a strong reputation for simplifying trade mark applications for small businesses, sole traders and early-stage innovators through an accessible, streamlined online platform”, said Aaron Le Poidevin, Griffith Hack’s managing director. “Its integration into Griffith Hack will strengthen our firm’s ability to support clients at the beginning of their brand protection journey, while also creating a seamless pathway to broader intellectual property services as those clients grow”.
Le Poidevin added that Griffith Hack has been looking into digitised services complementing its main offering.
“As clients look for more flexibility, Griffith Hack continues to explore digitised services to complement its core offering of hands-on strategic support. Applied Marks’ experience in digital service delivery and high-volume trade mark workflows will support this, offering insight into digital IP services and providing flexible solutions to meet clients where they are at”, Le Poidevin said.
Applied Marks managing director Binh Rey will remain head of the practice in the role of general manager of Applied Marks within Griffith Hack.
“Griffith Hack has a strong reputation for supporting their clients with excellent service, which aligns with Applied Marks’ ethos for providing excellent service to their small business clients. Our clients can also now draw on Griffith Hack’s broader multidisciplinary offering as they need to, including patent and design protection, enforcement, commercialisation, portfolio strategy and legal advice”, Rey said.
In April, Griffith Hack announced its combination with IP firm Pizzeys under the Griffith Hack banner. The firm also strengthened its team this month with the elevation of new principals Jessica Lee and Shannon Fati and new senior associates Tim Fyfe and Pulari Thangavelu across its engineering and ICT, law, and chemical and life sciences practices, respectively.
“Intellectual property has never been more important to business success. Whether clients are developing breakthrough technologies, expanding into new markets or protecting valuable brands and inventions, they need advisers who understand both the legal framework and the commercial realities they operate within”, Le Poidevin said.
