A special counsel's quest to champion change

How a leading firm's commitment to community investment has made a senior lawyer's career fulfilling

A special counsel's quest to champion change

“It means everything to me,” Robert Reed says.

It’s clear from the way that the special counsel talks about MinterEllison’s support of social responsibility initiatives that it has been a key part of his professional life.

“Apart from the personal support I have received from the outset, it is just great to work in a firm with a strong commitment to community investment and corporate social responsibility,” he says.

Most Read

On a full-time basis for the past 15 years, Reed has coordinated the Brisbane office’s community engagement and pro bono efforts, which have been adopted by the firm across Australia.

Last week, Reed finished this year’s “Darkness to Daylight Challenge,” an annual 110km charity run he helped establish. Over the last three years, the event has raised hundreds of thousands of dollars for its cause.

It has come far from its modest origins and from Reed’s unassuming start in the law.

Falling into law

“To some extent, I ‘fell into’ studying law, but during my degree I realised that I really enjoyed being equipped to find solutions for people,” Reed says. “I commenced Articles in the late 80s at Morris Fletcher & Cross (MF&C), which later became MinterEllison, with my first area of speciality being in the insurance group.”

He would much later on move to the firm’s human resources and industrial relations group, where he established an immigration practice. He no longer practices in these areas, but he says he found the work very interesting and satisfying.

Throughout his career, however, Reed was always looking at ways to help those in need.

“From very early on in my career, I was volunteering at evening advice sessions for a local community legal centre and got involved in setting up an office-wide World Vision sponsorship scheme at Morris Fletcher & Cross,” he says.

The World Vision program still runs nationally at MinterEllison, although in a much more sophisticated way. Reed says that after about five years at MF&C, he left to find a way to focus on those kinds of activities. This is how he ended up in Japan.

In the country, he found himself with around a hundred people from many corners of the world on the American Indian Movement Sacred Run. The run that year covered the length of the country to commemorate the 50th anniversary of the dropping of the bombs on Hiroshima and Nagasaki. This experience would stay with him.

“When I returned to the firm, I had that experience always in the back of my mind and often told stories about it. After a few years, I was fortunate to be asked to play a major role in establishing a community investment and pro bono program in the Brisbane office and to then develop and manage it full time,” he says.

In his role, he says he always remembers the “Sacred Run” and how a group of people can have a positive impact.

Robert Reed

Darkness to Daylight

Reed, who literally ran a pilot of the challenge in 2012, credits the “Sacred Run” for inspiring “The Darkness to Daylight Challenge.”

“From the Sacred Run, I learnt about running to carry a positive message; running not as a competition but as a collective where each person does the best they can, and always with a higher cause in mind,” he says. “From the early days of our community investment program, we have been involved with Australia’s CEO Challenge (ACEOC), an organisation which focuses on workplaces to assist them to respond to and raise awareness about domestic and family violence.

“Through that involvement, I heard that around 110 people a year are killed through domestic and family violence,” he says. “The concept then formed of a symbolic run that would cover that distance through the night – representing the darkness and isolation of someone going through an abusive relationship – and then bringing the issue into the light for the last 10km or 3km walk.”

This year, more than 2,300 people participated in the event, raising more than $108,000 to help fight domestic and family violence. Since 2016, the event has raised more than $400,000 for ACEOC.

“The highlight for me is seeing how the event has grown so quickly. There are now over 2,000 people taking part, plus marshals, volunteers, organisers and supporters,” Reed says.

Reed says he was inspired this year by the people who participated. All through the night and into the morning, people were running or walking – whether going solo to see how far they could get or being part of a relay team – carrying the candles which signified lives lost, he says.

“It was such a positive vibe, but [it was] constantly evident that people remembered why they were running,” he says. “We wanted this event to raise awareness in a positive way. It is now at a stage where it is hard not to notice it. It is also a great fundraiser for ACEOC.”

Not alone

Reed is currently involved in coordinating a host of initiatives at MinterEllison. That includes the firm’s pro bono legal clinics, internal fundraising trivia night, and high-school student mentoring.

What Reed likes about the firm’s social responsibility program is that it looks at areas of greatest social need, forms community partnerships with relevant organisations and leverages the firm’s diverse talent base and resources to make a positive, effective and informed difference, he says.

Outside the firm, Reed has also been involved in giving back to the community through law. He was the president of the management committee of LawRight, which was formerly the Queensland Public Interest Law Clearing House, and the chair of the Queensland Law Society’s Access to Justice and Pro Bono Law committees. He is the current deputy chair of the ACEOC.

What strikes him a lot of times, however, is the fact that he always finds a willing hand to help. That’s particularly true inside the firm, he says.

“I am always in awe of the way in which our people enthusiastically embrace our community engagement activities,” Reed says.

Starting isn’t hard

For his services to social welfare programs and the law, Reed has been recognised with a Medal of the Order of Australia, which he received from the Queensland governor, the Honourable Paul de Jersey AC, at an investiture ceremony at Government House on the day of this year’s run.

“It’s immensely humbling to have been recognised in this way, and I am proud of it,” he says. “However, I really see it as a recognition of everyone who has been involved and contributed to these initiatives over the years. There are a lot of people doing amazing things out there and I am constantly inspired by this. I hope the recognition will inspire others too.”

And it’s not hard to start giving back, Reed says, even for the legal profession, which tends to be always busy.

“Look for opportunities where you are and just prioritise getting involved. Where appropriate, make the opportunities, but don't think you need to do it alone,” Reed says. “Once you start talking about ideas, you will find like-minded people around you who will provide support, advice and experience. I did not do this alone. I have always been fortunate to have significant support, advice, inspiration and ideas from everyone inside MinterEllison and beyond.”


Recent articles & video

HSF confirms role in landmark clean energy deal

Hall & Wilcox guides McKenzie Group's acquisition of Hendry Group assets

Final week of Dealmakers of the Year nominations

Ashurst lures Corrs gender equality head

Coleman Greig secures top athlete for women’s event

Spruson & Ferguson welcomes back seasoned patent attorney

Most Read Articles

DLA Piper guides $9bn cross-border acquisition

Ashurst lures Corrs gender equality head

Gadens adds five partners in Melbourne, Sydney

Women’s Legal Services Australia executive officer on why gender inequality is still a challenge