Exclusive Feature: IP and competitive advantage

How can businesses protect their competitive advantage during tough times?

Exclusive Feature: IP and competitive advantage

Given the current economic uncertainty, it’s becoming increasingly clear that businesses who take a proactive approach towards IP protection will always make the best of their intangible assets, in good times and in bad.

IP remains under-leveraged by many businesses – yet it’s one of the most valuable tools they have in their arsenal for long-term success. In this feature, Carrick Robinson, Partner at James & Wells, shares how IP can be crucial during challenging times.

  • Why IP specialists are best involved sooner rather than later
  • How IP builds consumer trust
  • How recessions can spur innovation
  • Protecting new products and branding
  • Short-term savings vs long-term cost of letting IP lapse

Most Read

Free newsletter

Subscribe to our FREE newsletter service and we’ll keep you up-to-date with the latest breaking news, cutting edge opinion, and expert analysis affecting both your business and the industry as whole.

Please enter your email address below and click on Sign Up for daily newsletters from NZ Lawyer.

Recent articles & video

Law Society mourns death of former president

DLA Piper makes shortlist for professional services awards

Bell Gully partner’s climate change efforts recognised by global directory

Rajah & Tann Asia announces key hires for Singapore office

Swarm of massive earthquakes hits off NZ coast

Anderson Lloyd appoints employment law group co-head

Most Read Articles

Anderson Lloyd litigator loves the courtroom adrenaline

Anderson Lloyd appoints employment law group co-head

Law Society mourns death of former president

Swarm of massive earthquakes hits off NZ coast