Exclusive Feature: IP and competitive advantage

How can businesses protect their competitive advantage during tough times?

Exclusive Feature: IP and competitive advantage

Given the current economic uncertainty, it’s becoming increasingly clear that businesses who take a proactive approach towards IP protection will always make the best of their intangible assets, in good times and in bad.

IP remains under-leveraged by many businesses – yet it’s one of the most valuable tools they have in their arsenal for long-term success. In this feature, Carrick Robinson, Partner at James & Wells, shares how IP can be crucial during challenging times.

  • Why IP specialists are best involved sooner rather than later
  • How IP builds consumer trust
  • How recessions can spur innovation
  • Protecting new products and branding
  • Short-term savings vs long-term cost of letting IP lapse

Recent articles & video

High Court says it will only allow company restoration upon NZ director’s appointment

Law Society to conduct legal workplace environment survey

Last day to nominate New Zealand’s Most Influential Lawyers in 2023

ACC and Deloitte publish 2023 legal entity management report

How to entice employees back to the office?

Alana Thomas named new judge of Māori Land Court

Most Read Articles

Attorney-General makes suite of district court appointments

NZBA president Maria Dew comments on ministers’ judge criticism

Senior associate, special counsel, and partner join Russell McVeagh

Ministry of Justice names NZ’s first chief clinical advisor