How can businesses protect their competitive advantage during tough times?
Given the current economic uncertainty, it’s becoming increasingly clear that businesses who take a proactive approach towards IP protection will always make the best of their intangible assets, in good times and in bad.
IP remains under-leveraged by many businesses – yet it’s one of the most valuable tools they have in their arsenal for long-term success. In this feature, Carrick Robinson, Partner at James & Wells, shares how IP can be crucial during challenging times.
- Why IP specialists are best involved sooner rather than later
- How IP builds consumer trust
- How recessions can spur innovation
- Protecting new products and branding
- Short-term savings vs long-term cost of letting IP lapse
