Exclusive Feature: IP and competitive advantage

How can businesses protect their competitive advantage during tough times?

Exclusive Feature: IP and competitive advantage

Given the current economic uncertainty, it’s becoming increasingly clear that businesses who take a proactive approach towards IP protection will always make the best of their intangible assets, in good times and in bad.

IP remains under-leveraged by many businesses – yet it’s one of the most valuable tools they have in their arsenal for long-term success. In this feature, Carrick Robinson, Partner at James & Wells, shares how IP can be crucial during challenging times.

  • Why IP specialists are best involved sooner rather than later
  • How IP builds consumer trust
  • How recessions can spur innovation
  • Protecting new products and branding
  • Short-term savings vs long-term cost of letting IP lapse

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