Chapman Tripp unveils ‘refreshed’ brand

The firm will also be moving its Auckland office effective 10 August

Chapman Tripp unveils ‘refreshed’ brand

Chapman Tripp is unveiling a “dynamic and refreshed” look for its brand today.

The firm shifts to a “modernised visual identity” that it said “better reflects the firm’s vision, strategy and people.”

“The dynamic, future-proofed design includes animated spiral patterns said to reflect the ever-changing nature of the legal environment for our people, our clients and our community,” Chapman Tripp said.

The firm said it is maintaining elements of its old logo’s design in terms of shape and colour as “a nod to the past,” but with a modern twist that highlights Chapman Tripp’s human nature.

“How we present ourselves is important for our sense of belonging as well as client perception, experience and engagement,” said Kate Packer, the firm’s clients and markets director and head of the brand refresh project team. “The refresh allows the brand to reflect and keep pace with who we are as a firm, our values, the way we work and the results we help our clients achieve.”

Chapman Tripp’s new design is featured in the photo below.

The firm is also looking to take strides towards leveraging innovation and streamlining internal processes, such as determining how to support sustainability initiatives and limiting unnecessary paper waste.

“Ultimately, a brand refresh not only demonstrates to the wider market that we’re modern, it also shows that we’re connected to changing and adapting to the world we live and work in,” Packer said. “Our refreshed brand is our differentiator. It creates a sense of momentum for everyone at Chapman Tripp, and something we are collectively proud of.”

The new branding announcement comes just before the transfer of Chapman Tripp’s Auckland office to the PwC Tower at Commercial Bay effective 10 August. The firm will occupy three floors in the building.

 

Recent articles & video

Jillian Mallon and Andrew Becroft named as new Court of Appeal and High Court judges

Simpson Grierson helps DB Breweries close milestone merger

Don’t miss the chance to submit a nomination for Most Influential Lawyers 2023

Everlaw launches new features to help legal teams find hidden stories in emails, videos

What the new sexual harassment legislation means for employers

What will be the long-lasting effects of COVID?

Most Read Articles

Backlash from judge criticism pushes police minister to resign

What the new sexual harassment legislation means for employers

High Court affirms order for bankrupt couple to vacate property

Chapman Tripp senior associate: 'There's been no shortage of unique challenges'