The firm's fresh visual identity is the product of a project that began in 2019
Buddle Findlay has unveiled a fresh new brand and visual identity that the firm said reflects its position as “New Zealand’s collaborative law firm.”
“The Buddle Findlay promise is exceptional outcomes through collaboration. Our brand and visual identity needed to better reflect the focus on collaboration and relationships, and capture the contemporary, clear thinking, confident, people-centred firm that we are,” national chair Jennifer Caldwell said.
The final look is the product of a project that was first commissioned by the firm’s board in the latter half of 2019. The team in charge collaborated with an external brand agency, which conducted research with the firm’s staff, clients and non-client entities to determine the firm’s identity.
Findings revealed that what set Buddle Findlay apart from its peers in the market was “its collaborative approach and focus on people and relationships,” the firm said.
“The feedback we received from the research showed that our clients and our people described Buddle Findlay's way of working, as very collaborative,” said board member Charlotte von Dadelszen, who was part of the rebranding project. “We know that successful relationships drive successful outcomes.”
Thus, the team built Buddle Findlay’s new visual identity around a collaborative approach.
“This process confirmed that a collaborative ethos is central to our identity as a firm. That works well as we know our clients are looking for an extension of their in-house legal team – for external lawyers who bring a current and collaborative approach to working with the client teams, their consultants and their stakeholders,” said former national chair Paul Beverley, who helmed the team.
Dadelszen said that the new brand and visual identity “better reflect who we are as a firm and the way we work.”
Buddle Findlay revealed its refreshed look yesterday.