Bennett Richardson is a content specialist at Key Media, who writes sponsored features for leading B2B publications including Australian Broker, Mortgage Professional Australia, New Zealand Adviser, Insurance Business Australia, Insurance Business New Zealand, Insurance Business Asia, New Zealand Lawyer, HRD Australia, HRD New Zealand and HRD Asia.
Over his media career, he has written on derivatives and equities markets across sectors as varied as construction, food and beverage, and department stores for a real-time newswire, investigated the human rights situation in post-Escobar Colombia for the Carter Center, reported on bullfighting traditions in Okinawa for the society pages of the Wall Street Journal Asia, interviewed former kamikaze pilots for the Smithsonian, and documented the near collapse of the New Zealand tourism industry during one of the world's longest border closures. Over a decade in the global academic publishing industry further enhanced his versatility, eye for the meta-story and ability to work with clients to bring out the angle beyond the brief.
How I think about writing for this industry…
“I work with clients to translate commercial priorities into written features that deliver editorially and engage the target audience.”
Also published by
Wall Street Journal Asia · Christian Science Monitor · USA Today · Seattle Times · Washington Times · South China Morning Post · New Zealand Herald · Canberra Times
