The move was spurred by a desire to give each entity a clearer identity, CEP Adrian Tembel says
Thomson Geer has split from its business-as-usual high-volume legal services arm and taken on the shortened moniker Thomsons.
The rebrand took effect today. The firm also debuted specialist incorporated legal practice Faculti Lawyers, which concentrates on working with institutional clients overseeing legal work that is by nature business-as-usual but sensitive in terms of accuracy, speed and cost, according to Thomsons.
Chief executive partner Adrian Tembel said the move was in line with the firm’s long-term transformation plan.
“This is another step and a significant milestone in our firm's modern history”, Tembel said. “Our transformation has been deliberate, steady and grounded in real capability. We have invested in areas where we believe we can compete at the highest level, and we have built practices that are now recognised nationally and internationally for the quality of their work”.
Faculti Lawyers, he explained, was “designed around the operational realities of large institutional clients”.
“Our clients are managing active legal portfolios that operate continuously and at scale. Faculti Lawyers is built for that environment. The technology matters, but so does legal judgement. The model is built around both”, Tembel said.
He added that qualified lawyers were at the core of the practice’s delivery model.
“The objective is not to remove lawyers from the process. It is to ensure legal expertise is applied where it matters most, supported by technology that improves consistency, speed, governance and reporting”, Tembel said.
The rapid evolution of the profession as a result of technology had driven the firm to concentrate on value transfer to clients.
“The legal market is changing fast due to advancements and adoption of new technology, particularly AI. This means we have to be focused on our value transfer to clients like never before. The launch of Faculti Lawyers and the technology behind it helps sharpen that focus and ensures we continue to transform our value proposition at the fastest rate”, Tembel told Australasian Lawyer.
The firm had developed its own AI platform instead of using a third-party one, enabling it to mould the technology based on the work, client environment and professional standards.
“That gives us flexibility. It means we can continue to develop tools and workflows that are specific to the needs of our clients, rather than being constrained by a generic platform”, Tembel said.
He confirmed that the teams from Thomsons and Faculti Lawyers would “collaborate wherever and whenever needed”.
“The change to Thomsons and launch of Faculti Lawyers gives each a clearer identity for what they do best”, Tembel told Australasian Lawyer.
