A technology company is shaking up the legal market, after launching an all online do-it-yourself legal solution.
LawPath, which has an existing business of pairing customers with a database of lawyers, has added what they call a Legal SaaS platform, complete with a business Legal Health Check.
Having teamed up with Lexis Nexis, the platform now has over 200 downloadable legal documents for businesses which automatically customise through a software program.
“The LawPath Platform acts as a virtual in house counsel for small business,” said legal product manager, Dominic Woolrych.
“Our clients can access almost every legal service they need to start and run their business, including our intelligent Legal Health Check that will analyse answers provided by the customer and then recommend actions and products to cover the business’ legal gaps.”
Once subscribers have filled in the particulars for documents such as trademarks, the software generates a legal document that can then be sent off to one of the site’s lawyers to sign off on.
For lawyers, Woolrych said the platform is an easy way to generate customer leads.
“Legal is an incredibly saturated industry, and to be competitive it’s essential to embrace online mediums. The problem for lawyers however is resources, with many firms not in a position to pursue digital marketing channels or bring on help managing these mediums,” he said.
“We take control of this for firms, offering a top-notch service for producing quality leads at a minimal cost.”
The site already has a lawyer network of over 600 lawyers and over 10,000 customers subscribed.
“The modern customer wants instant access to information and results, and that’s why they're turning online,” Woolrych said.
“Customer acquisition has shifted for all professional service providers, meeting customers has traditionally been via referrals or networking. In the last 5 years, that’s shifted online.”