Game Legal acts on investment in influencer merchandise and media company

Investment ensures that the company’s influencer-based model can be replicated in the North American market

Game Legal acts on investment in influencer merchandise and media company

Sports, entertainment, and e-sports specialist firm Game Legal has advised Australia-based influencer merchandise and media company client HYPR CARRY on its investment from Nations Ventures, a venture capital fund majority-owned by US-based We Are Nations.

In a statement, Games Legal said that the investment “ensures that the success of HYPR CARRY's influencer-focused business model can be replicated in the larger North American market as the funding will be used to help establish a wholly-owned US subsidiary, HYPR CARRY USA, LLC.”

Game Legal had previously advised HYPR CARRY on its incorporation in 2020.

“The influencer space is booming as markets realise the value of the trust that social influencers have built up in their following, leveraging a form of social proof for brands' potential customers,” said Mat Jessep, principal at Game Legal. “The brilliant team at HYPR CARRY, whom I've worked with on other projects for several years, understand this better than most and have built an amazing business from their own authentic leadership in various sectors, including gaming. It's been my personal and professional pleasure to assist them and see HYPR CARRY grow and to move into the US market."

“It had been an incredible launch year for the team and we were looking closely at how to continue the momentum into 2021,” said Aiden Hiko, co-founder of HYPR CARRY. “It was important for us to secure a partner that was beneficial to the vision of HYPR, but also strengthened our network for our influencers. Game Legal played a pivotal role in ensuring we understood exactly what our partnership with Nations Ventures would be. They guided us through the entire process, ensuring each stage was clearly understood before we progressed. This resulted in the partnership coming together seamlessly for all parties involved, which is exactly the right foot you want these types of deals to start off on.”

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