Ex-H&M global legal head of retail Claire Sundin to helm Law Squared as inaugural CEO

Law Squared founder and director Demetrio Zema will transition to a new leadership role

Ex-H&M global legal head of retail Claire Sundin to helm Law Squared as inaugural CEO
Demetrio Zema, Claire Sundin

Claire Sundin, who was previously global head of legal – retail at H&M Group, is set to helm Law Squared as its inaugural CEO.

Sundin will work together with Law Squared founder and director Demetrio Zema throughout a three-month transition period. Sundin officially takes the mantle on January 1, 2026.

“Claire's global leadership experience, innovative mindset, and alignment with our core values make her the perfect fit to lead Law Squared moving forward”, Zema said.

Sundin spearheaded H&M Group’s legal strategy and supervised a global team of over 55 lawyers from Stockholm. She led initiatives involving expansion and AI in addition to cultivating a collaborative environment across multiple jurisdictions. 

She also worked with the UK’s Children's Investment Fund Foundation as a legal counsel and logged stints at Toyota Motor Corporation Australia and Lander & Rogers, per LinkedIn.

Zema will transition to a new leadership role as the group CEO of new parent company Squared Group. He will concentrate on building Squared Group’s strategic vision, working with Law Squared chief operating officer Trent Milvain and chief people and capability officer Cassandra Hatto.

Milvain and Hatto will assume new group roles as well, and Law Squared's operations team will be integrated into Squared Group.

“This restructure provides each specialist businesses with dedicated leadership and focus on client delivery, innovation, and growth, while benefiting from the alignment, consistency, and scale of Squared Group’s operational and executive support”, Zema said.

Squared Group consists of Law Squared, third-party claims administration business Tetra Claims, and legal tech business Cubed by Law Squared. Law Squared confirmed that its existing ownership structure would be retained.