The deal had been in the works for six months
Tompkins Wake has advised local AI company Yabble on its sale to LON-listed research and data analytics firm YouGov.
The firm described the transaction as “a significant milestone in the AI and insights industry”. YouGov CEO Steve Hatch confirmed that the acquisition had been in the works for six months.
Under the deal, YouGov is set to absorb a team of prompt engineers, machine learning experts, and data and analysis professionals from Yabble. Yabble’s AI tech will also be integrated into YouGov's core Data Products, bolstering the development of AI-enabled features.
“The best AI runs on the best quality data, and YouGov’s proprietary panel is the gold standard in attitude and opinion data. This acquisition will fuel the next stage of growth and is a testament to the innovative spirit of the Yabble team and its supporters”, Yabble founder and CEO Kathryn Topp said.
Partner Phil Taylor spearheaded the Tompkins Wake team that worked on the deal. Oberon Securities acted as the financial advisors.
