Simpson Grierson guides InfoTools' sale to Ipsos

The deal reflects a trend of "international players identifying successful software solutions in NZ"

Simpson Grierson guides InfoTools' sale to Ipsos

Simpson Grierson has advised the owners of local data and insights software company InfoTools on the company’s sale to global market research firm Ipsos.

Under the terms of the deal, Ipsos will acquire 100% of the owners’ interest in InfoTools.

“We are thrilled to join forces with Ipsos and to have the opportunity to build even further on our three decades of innovation,” InfoTools chief executive Ant Franklin said. “We’re focused on empowering researchers with smart technology and allowing them to deliver value by making research more accessible and useful. By working with Ipsos, we will be able to jointly deliver solutions that make market research faster and more efficient.”

According to its 15 September announcement to the Paris Stock Exchange, Ipsos’ acquisition of InfoTools “aims at further enhancing Ipsos’ digital and technological market research capabilities.”

“With InfoTools, we will enable clients with the best marketing research technologies on the planet, allowing real time delivery with end-to-end automation, ensuring our teams focus on turning data into actions, insight and impact,” Ipsos chairman and CEO Didier Truchot said.

Simpson Grierson co-lead partner Michael Sage said that the transaction “reflects the broader trend of international players identifying successful software solutions in New Zealand, resulting in high levels of M&A activity in the tech sector.”

Sage headed up the firm’s team alongside special counsel Rob Macredie. They were assisted by solicitor Maria Nieto.

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