New name and look reflect the “modern needs of customers,” firm says
Prominent South Australia law firm Duncan Basheer Hannon has rebranded to DBH Lawyers, in a move it says reflects the “modern needs of consumers.”
In addition to the name change, the firm also updated and simplified its visual identity to tell a “deep story of connection, care, and corporate social responsibility for the partners and team.”
The firm said that the launch of its new brand will see it feature in their own advertising, standing side by side with their clients. The campaign will be seen across South Australia television, radio, and outdoor advertising.
“We’ve been around for more than 50 years and we are extremely proud of our heritage and the services we have provided to the people of South Australia,” said Amy Nikolovski, partner at DBH Lawyers. “But a lot has changed, particularly in the last decade. Our clients are savvy, they do their research, and they want control over their situation. We bring the legal expertise, but the relationship is a true partnership, and our new brand reflects that.”
“A lot of legal practices talk about outcomes and financial settlements, and it all seems quite transactional. It’s not at all how we do things,” said Matt DeGregorio, managing partner at DBH Lawyers. “Our clients often come to us because something difficult has happened in their life – a car or work accident, a relationship breakdown, or a life-changing injury. People want to move on with their lives, whether that takes a couple of weeks or years, and the relationship they have with their lawyer is important. It’s professional but care and compassion are fundamental, and we really wanted to reflect that in our new brand.”
