Why your clients need to know about IP law
How can we, as legal professionals, better educate clients about the importance of IP law?
IP law exercises a significant amount of power within the legal system, but it tends to fly under the radar. So as legal professionals, it’s crucial to be effectively communicating the importance of this legislation to the business community – a lost trade mark, expired copyright or incorrect patent filing can mean big problems for your client, both at home and internationally.
This article features insights from some of the leading minds in IP law across Australia and New Zealand. You’ll discover:
- How legal professionals can approach conversations about IP law with clients
- Market competition vs IP law
- The social effects – and importance – of IP law
- The consolidation of the IP industry
- The influence of tech on the IP space
