NewLaw outfit launches secondment product

Service creates more cost-effective solution for law firms executive says

NewLaw outfit launches secondment product
Lawyers on Demand launched on Thursday “Secondment Solutions,” a new product that allows law firms to use LOD lawyers to fulfil client secondment needs.

According LOD co-founder Jonathan Brenner, law firms who tap into the service get to maintain and strengthen their client relationships while keeping their teams fully resourced.

“Law firms can either use their own alumni, existing LOD lawyers or a combination of the two. This is a creative and significantly more cost-effective solution than that used traditionally,” he said.

LOD said it has seen a growing demand for this service over the past few years as clients continue to push for more and more secondees from their panel firms.

LOD co-founder Simon Harper said the New Law provider is working with three of the top 20 firms, and has also a number of Secondment Solutions assignments on the go already. 

Last July, LOD announced it will expand to the Middle East with the expected opening Dubai office in early autumn. The rollout follows LOD’s aggressive expansion in the Asia Pacific, which last year saw the firm merge with Australia’s AdventBalance, then the region’s fastest-growing alternative firm.

The firm has more than 600 lawyers and offices in Brisbane, Hong Kong, London, Melbourne, New York, Perth, Singapore, and Sydney. Its Hong Kong entity is not a law firm but a consultancy.

LOD lets its experts work under three models. They have a secondment-style scheme for office-based freelancers. The firm also lets freelancers take “on call” assignments depending on client needs. Freelancers are also assigned as teams on larger projects.

Related stories:
Australian lawyer leads LODs Middle-East push
What does the millennial law firm look like

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