IP rights educational tool launched by commercial firm

The free tool can be used by startups and established corporates alike

IP rights educational tool launched by commercial firm
DibbsBarker has launched a free learning tool to give Australian businesses of all sizes a course on their intellectual property (IP) rights.

Called “IP Ready,” the online tool was launched at the 2017 AusMedtech conference, with support from AusBiotech, the country’s biotechnology industry organisation. DibbsBarker partners Anna Feros and Rob McInnes led the development of the tool.

The tool gives users an understanding of the main forms of IP and helps them identify gaps in their own IP knowledge. Though particularly relevant to the biotechnology, medical technology, health and life sciences sectors, the tool can be used by businesses from startups to established companies, the firm said.

McInnes says that there has been an increase in demand for DibbsBarker’s IP protection and commercialisation services, particularly as government is fostering innovation as a main growth driver for the economy.

DibbsBarker said that IP rights are often misunderstood and their value sometimes overlooked, even though the success of companies often hinge on IP. The tool can help businesses who have never considered IP before gain a basic understanding of the range of IP rights, Feros said. It also helps businesses familiar with IP rights and management by giving a refresher in the legal area.

“It also helps users identify areas where IP risks might arise in ways that often get overlooked, such as how contract workers are engaged and how their creative output is captured and protected,” Feros said.


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